200+ Best Research Topics for ABM Students in 2025

Hello, ABM students! Choosing a research topic can be tricky, but don’t worry—I’m here to help. Whether you’re interested in business, finance, marketing, or leadership, this list has 200+ fresh and useful research topics for you.

I’ll also share some simple tips to help you pick the right topic. A good research topic should be interesting, relevant, and not too broad or too narrow. Think about what excites you the most and what will keep you engaged.

Let’s explore some great ideas to make your research project easier and more fun!

How to Choose the Right Research Topic?

Choosing a research topic isn’t always as simple as picking something from a list. It’s about finding something that excites you and is also relevant to the business world. Here are some quick tips on how to choose the right topic:

1. Pick something you’re passionate about – Trust me, research is a lot more fun if you’re genuinely interested in the subject.
   
2. Consider real-world applications – Look for topics that tackle current problems or trends in the business world. This will make your research more impactful and valuable.
   
3. Check available data – Make sure you have enough information, whether it’s through books, online resources, or even interviews, to support your research.
   
4. Stay current – Choose topics that are relevant to 2025 and beyond. The business world is evolving fast, so keeping up with trends will make your research stand out.

Research and Use the Format to Select the Best Project to Start With

List of 200+ Research Topics for ABM Students

To make it easier for you, I’ve categorized the 200+ topics into specific areas, like marketing, finance, leadership, and digital business. This way, you can quickly find the topics that align with your interests or the requirements of your assignment.

1. Business and Entrepreneurship

1. The impact of AI on small businesses in 2025
2. How social media marketing affects brand loyalty
3. The rise of sustainable businesses: Profits vs. ethics
4. Dropshipping trends in 2025
5. The role of influencer marketing in brand awareness
6. The future of remote businesses
7. How Gen Z is reshaping consumer behavior
8. Business ethics in the digital age
9. The role of e-commerce in global markets
10. Women entrepreneurs: Challenges and opportunities
11. How crowdfunding platforms are changing startup funding
12. The role of business incubators in entrepreneurial success
13. Innovations in the gig economy
14. How business accelerators influence small business growth
15. The rise of ethical consumerism and its impact on brands
16. What makes a successful entrepreneurial mindset?
17. The role of digital transformation in entrepreneurship
18. Emerging trends in sustainable business practices
19. The future of franchising in 2025
20. How startups are leveraging influencer partnerships for growth

2. Marketing and Advertising

21. The effectiveness of viral marketing strategies
22. Neuromarketing: How brain science influences buying decisions
23. The role of personalized marketing in customer engagement
24. The future of traditional advertising in a digital world
25. How TikTok and short-form content impact brand awareness
26. Consumer behavior trends in 2025
27. How storytelling in ads influences buying decisions
28. The power of meme marketing
29. Augmented reality (AR) in marketing campaigns
30. The role of AI in automated advertising
31. How brands are using sustainability to drive marketing campaigns
32. The Impact of user-generated Content on brand trust
33. Social media influencers and their impact on brand loyalty
34. How interactive ads are changing customer experiences
35. The role of ethics in modern advertising
36. The rise of affiliate marketing in 2025
37. How influencer marketing is evolving in 2025
38. The future of podcasts in digital marketing
39. Predictive marketing: What’s next in data-driven advertising?
40. How to measure ROI in digital marketing campaigns

3. Finance and Investment

41. The impact of cryptocurrency on small businesses
42. How personal finance apps are changing money management
43. The future of cashless transactions
44. Is real estate still a good investment in 2025?
45. The role of AI in stock market predictions
46. Crowdfunding: A game-changer for startups?
47. How Inflation Affects Business Growth
48. Budgeting strategies for young entrepreneurs
49. The importance of financial literacy for students
50. How fintech is transforming banking
51. The role of peer-to-peer lending in business finance
52. The rise of sustainable investing
53. The future of cryptocurrency regulations
54. How blockchain is disrupting traditional finance
55. The role of financial technology in reducing fraud
56. Investment opportunities in green energy projects
57. How to manage financial risks in international markets
58. Behavioral finance: How emotions affect investment decisions
59. The role of data analytics in investment strategies
60. How startups are using venture capital to scale

4. Leadership and Management

61. The role of emotional intelligence in leadership
62. How workplace culture affects employee productivity
63. The power of remote teams: Pros and cons
64. Ethical leadership in modern businesses
65. Strategies for conflict resolution in organizations
66. The influence of servant leadership on employee satisfaction
67. Managing a diverse workforce effectively
68. Employee retention strategies in 2025
69. The impact of work-from-home policies on businesses
70. The role of AI in human resource management
71. How leadership styles affect business performance
72. The future of collaborative leadership in tech companies
73. Employee well-being and its Effect on company success
74. How Leadership Training Impacts Organizational Growth
75. Strategies for leading in a crisis
76. The role of corporate governance in modern business
77. How to build and lead an innovative team
78. The future of remote leadership: Best practices
79. Why transparency in leadership is key to success
80. The role of diversity and inclusion in leadership success

5. Digital Business and E-commerce

81. How AI is revolutionizing customer service
82. The impact of mobile commerce on consumer habits
83. The future of subscription-based business models
84. Cybersecurity challenges in online businesses
85. The rise of voice commerce and smart assistants
86. The effectiveness of chatbot marketing
87. How data privacy laws affect digital businesses
88. The power of customer reviews in e-commerce
89. Online marketplaces vs. independent e-commerce stores
90. The role of blockchain in digital transactions
91. How AR is enhancing customer experiences in e-commerce
92. The role of chatbots in improving customer satisfaction
93. How e-commerce platforms are improving user experience
94. The future of digital wallets and online payments
95. How AI is used to predict consumer trends in e-commerce
96. The rise of influencer partnerships in e-commerce sales
97. The role of data analytics in improving e-commerce conversions
98. How digital businesses are using SEO to improve brand visibility
99. The future of mobile apps in e-commerce marketing
100. How customer segmentation drives e-commerce success

6. Human Resources and Organizational Behavior

101. The impact of flexible work arrangements on employee performance
102. How diversity in the workplace affects team dynamics
103. The importance of workplace culture in employee engagement
104. The role of artificial intelligence in recruitment
105. Employee motivation strategies for a post-pandemic world
106. How Organizational Behavior Affects Business Growth
107. The role of training and development in employee performance
108. How digital tools are changing human resource management
109. The future of talent acquisition in 2025
110. Managing cross-cultural teams: Best practices
111. The role of workplace transparency in building trust
112. Employee performance appraisals: Challenges and innovations
113. How gamification can improve employee productivity
114. Strategies for managing remote employees effectively
115. The role of HR in promoting mental health at work
116. How corporate social responsibility influences employee satisfaction
117. The importance of mentorship programs in organizational growth
118. The evolution of employee benefits in 2025
119. How employee engagement impacts customer satisfaction
120. The future of team collaboration with AI and digital tools

7. Marketing Analytics and Strategy

121. The role of data analytics in improving marketing ROI
122. How predictive analytics is reshaping marketing strategies
123. The impact of machine learning on personalized marketing
124. Understanding the customer journey through marketing analytics
125. How social media data is used for marketing decision-making
126. The role of marketing automation tools in improving efficiency
127. Using big data to forecast consumer demand
128. The importance of customer segmentation in marketing campaigns
129. How AI can improve targeted advertising strategies
130. The ethical considerations of using consumer data for marketing
131. The future of location-based marketing in the age of smartphones
132. How machine learning helps in understanding customer preferences
133. The role of sentiment analysis in brand management
134. How marketers can measure and track brand health using analytics
135. The influence of heat maps on website user behavior
136. The effectiveness of influencer marketing metrics in measuring ROI
137. How A/B testing shapes digital marketing strategies
138. The role of customer relationship management (CRM) systems in marketing
139. Integrating offline and online marketing strategies using data
140. Predicting customer behavior with AI-driven marketing models

8. Sustainability and Green Business Practices

141. The rise of sustainable investing: Opportunities and challenges
142. How businesses are integrating environmental sustainability into their operations
143. The future of green marketing: Trends and best practices
144. The impact of sustainable business practices on brand loyalty
145. Circular economy: The future of waste management and sustainability
146. How eco-friendly packaging is changing the e-commerce landscape
147. The role of corporate social responsibility in driving sustainability
148. Greenwashing: How businesses can avoid misleading sustainability claims
149. The impact of climate change on global business operations
150. The role of government regulations in promoting green business practices
151. How businesses can measure their environmental footprint
152. The potential of renewable energy sources for businesses in 2025
153. How companies can integrate sustainability into their supply chain
154. The financial benefits of adopting sustainable business models
155. The role of sustainable tourism in the global economy
156. How eco-innovation is disrupting traditional industries
157. The rise of electric vehicles and its impact on the automotive industry
158. The role of technology in enhancing sustainable practices in business
159. How sustainability influences consumer purchasing decisions
160. The role of eco-labelling in influencing customer choices

9. Global Business and International Markets

161. The future of global trade in a post-pandemic world
162. The impact of geopolitics on global business strategies
163. The role of international business expansion in driving growth
164. How international mergers and acquisitions are reshaping industries
165. The impact of tariffs and trade wars on small businesses
166. The Role of cross-cultural Communication in international business
167. How global supply chain disruptions are affecting businesses
168. The future of global e-commerce: Trends and challenges
169. How the rise of international collaborations is shaping innovation
170. The role of cultural differences in global business negotiations
171. How to navigate the complexities of international marketing
172. The importance of currency exchange rates in global business operations
173. How emerging markets are influencing global business trends
174. The impact of digital currency on international trade
175. The role of global business ethics in international corporate strategy
176. How globalization is shaping corporate social responsibility
177. The role of international business in reducing global poverty
178. How to manage risk in international business operations
179. The rise of Asian economies and its impact on global business
180. The role of global brands in shaping consumer behavior worldwide

Here’s the expanded list with additional points up to 205, maintaining the numbering format:

10. Technology and Innovation

181. How artificial intelligence is transforming business operations
182. The future of robotics in manufacturing and service industries
183. The role of blockchain in enhancing business transparency
184. How virtual reality (VR) is shaping customer experiences
185. The impact of 5G technology on business operations and productivity
186. How businesses are adopting cloud computing for scalability
187. The rise of smart cities and the role of businesses in their development
188. How technology is enabling the future of remote work
189. The role of the Internet of Things (IoT) in supply chain management
190. How businesses are leveraging data science for decision-making
191. The impact of AI on cybersecurity and data protection
192. The role of big data in improving business forecasting and strategy
193. The future of digital transformation in small businesses
194. How automation is reshaping customer service experiences
195. The role of tech startups in driving innovation in traditional industries
196. How businesses are using predictive analytics for future growth
197. The rise of FinTech: How technology is disrupting traditional banking
198. The role of quantum computing in revolutionizing business operations
199. How businesses are using AI chatbots to enhance customer engagement
200. The impact of digital payment solutions on financial transactions
201. How businesses are integrating augmented reality (AR) for marketing and sales
202. The role of cybersecurity strategies in protecting customer data
203. The future of biometric authentication in financial services
204. The ethical concerns of AI in business decision-making
205. The role of edge computing in optimizing business performance

What’s Last!

And there you have it—200+ research topics for ABM students in 2025! No matter what part of the business world interests you, there’s a topic on this list to spark your curiosity and help you dive into your next research project. From marketing and entrepreneurship to finance, sustainability, and technology, these ideas cover a broad spectrum of current trends and challenges that businesses are facing today.

When picking a topic, remember to choose one that resonates with you. A topic that excites you will make the research process more enjoyable and meaningful. Keep in mind the importance of real-world application, ensuring there is sufficient data and resources available, and considering the long-term relevance of the topic in 2025 and beyond.

So, whether you’re researching the impact of AI on small businesses, the rise of sustainable practices, or the role of blockchain in digital transactions, these ideas will guide you in the right direction.

Bonus Tips for Successful Research:

1. Narrow Down Your Topic: If one of these topics catches your eye, try narrowing it further. For example, instead of “The role of AI in stock market predictions,” you could focus on “How AI algorithms influence stock market volatility predictions for tech startups.”
2. Find Real-World Data: Look for case studies, surveys, or reports that offer insights into your chosen topic. This will help you build a strong foundation for your research.
3. Use Academic Resources: Don’t forget to explore journals, academic papers, and books. Websites like JSTOR, Google Scholar, and ResearchGate offer great resources for business research.
4. Reach Out for Expert Advice: If you’re stuck on any part of the research process, don’t hesitate to reach out to professors, industry experts, or even your peers for insights.

Good luck with your research journey! Choose a topic that excites you, dive deep into it, and most importantly, have fun exploring the future of business!